A New Position in an Existing Category, with Rowan Tonkin
B2B Growth
00:00
Do You Identify With This?
iAd created the term 'thet rit' and has been using it in its marketing for two years. The company is working with customers to get them to use the term more often. It's still a very mature space, so there are lots of different terms that can be used. But iAd feels they have an advantage through their product capabilities t at we.
Play episode from 20:21
Transcript
