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The ‘kingpin’ of opioid makers

Post Reports

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The Role of Doctors in Drug Prescribing

The sales force had identified their top prescribers, the doctors that were writing the most prescriptions for opioids. So they would reach out to these doctors frequently visiting their office and offering paid speaking programmes. And as of that, they got close with the doctors the sales reps would emel exchanges about what they were like. They weren't really thinking about the doctors over prescribing and what those consequences were for people in the community who were overdosing on these drugs.

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