What Are You Doing Now Since Trade Shows Are Dead?

Lonnie: I measure the successive content based on two things, or actually three things. One is how much consumption is happening? So you can look and see if it's a blog post,. The second two are, I think, are more unique, which is the next one is the people that are liking the post. And so those three things tell me when the CRO of a $500 million company tags his three or four marketing people in a post that I made. It gives me that feedback.