Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.
Emir and Dave cover:
- How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
- Using custom reporting and attribution to make better B2B marketing decisions
- Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership
Timestamps
- (00:00) - - Intro
- (05:58) - - Early Days at HockeyStack: Outreach and Launch
- (13:35) - - Scaling Content Distribution and Launching Podcasts
- (15:00) - - Transitioning to Event and Field Marketing
- (20:07) - - Transitioning from CMO to Media Company CEO
- (27:38) - - How to Build Trust at Scale
- (31:32) - - Content Marketing Benchmarks and Data
- (34:16) - - Sample Sizes, Metrics, and Context in Research Reporting
- (42:41) - - How to Actually Use Reporting Tools
- (43:58) - - Creating Custom Reports and Templates
- (46:38) - - Tracking Traditional Touch Points Digitally
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
