Meet the Creatives cover image

Seth Godin - How to Succeed While Failing

Meet the Creatives

00:00

Designing Milk Cartons - I Don't Have It Here

When I did the book Purple Cow it came in the milk carton, right? And Where do you go to hire somebody to design a milk carton for you? Well, it's really hard because no one designs milk cartons. My friend read and I figured it out Right, so there was a period of time right after that where we were the best in the world at Designing milk cartons to put a book inRight? I knew more about how to do that than anyone Repeat repeat repeat repeat You're gonna be doing this for 40 years if you do 150 boxes for 40 yearsyou have 6,000 packages under your belt by the time you're my age. Wow,

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