71. Why the Virtual Influencer Revolution Matters to Brands with Christopher Travers
Create Tomorrow, The WGSN Podcast
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The Evolution of the Vtuber Industry
Makayla was the only one in this era of social media to really break through into the mainstream. She gained three million followers, but if you gain a following based off of media exposure alone, then I don't think they're true fans. In the video medium, we're seeing a huge explosion of virtual characters emerge. We're in the hockey stick growth phase of the Vtuber industry at the moment.
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