
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
GTM Live
00:00
Are They Evergreen Webinars or Fresh Content?
Matthew: Were the webinars evergreen or were you creating new content every week? Marketing: We knew our audience well. There was a lot of overlap with sales ops and the executive audience. But at the end of the day, it was always evergreen and new fresh topics. And slightly different angles each time.
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