#1 - Mega Mouse, Project Youth and Captain Beefheart in the Nude
Elis James and John Robins
00:00
Project Youth and Digital Confusion
The hosts discuss Project Youth and their attempts to engage with a younger audience by posting a GIF on Facebook and inviting under-25 listeners to participate. There is banter about their confusion with modern digital trends and humorous messages from younger listeners. The chapter touches on age demographics, contrasting their appeal with Radio 1 and Capital Breakfast ads.
Play episode from 30:42
Transcript
