Ebooks and Lead Gen

Lead gen is where you build a p t f and then promote it on, whether social channels or o rankins. And typically what happens is theyre gong to go into anert cate, nurtur cadence,. The close rates of those leads will be somewhere between point one and, at the at best, point five%. Which means that whatever your cost per lead is, your custom acquisition cost is going to be somewhere between 502 thousand times bigger. It all depends on how you're using those assets; for example, running cold ads may look like audiences on unpaid social yayou collect enough leads that's really a contact.