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RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast

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Sales Leaders, What's Your Nugget?

Companies are way too focused on how they want to sell instead of how their customer wants to buy. Having a direct connection with both customers and prospective customers is a necessary skill for revenue leaders moving forward. The number one way for sales teams to hit their goal is to figure out how to do marketing and creating demand more effectively.

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