
RV 53 - The Wedge Strategy, AI-Enabled Web Search, Converting Events to Sales Opportunities, and More! | Revenue Vitals Live #13
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How to Set Benchmarking for Success With a Hvac Technician
Lily is an operating partner for a pea firm and one of our portfolio companies is doing a rebrand. She's concerned about their own ability from an seo perspective. Most of their business is driven by government industrial contracts like big Stuff so they're not going to be driving a lot of business Or you know lead generation or anything like that through their website It's mostly sort of a place to learn about the brand and see testimonials and that kind of thing Okay, whoever There are two small businesses with very similar names. One has bad reviews Let's sort of just like throw that one out. Hopefully we're able to beat them. We have another one That's more small
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