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912: Designing Your Operating Profile | Sapna Kapur, CFO, Sensor Tower

CFO THOUGHT LEADER

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The Importance of Vertical Leaders in Strategy Planning

I think my biggest ask is, so I have a very good, I get very periodic information about, you know, the weekly kind of revenue performance and, and I have a lot of depth in that. But I, my, my question to our vertical, we run our go-to market by verticals. Vertical leaders is always about what they're hearing in the market, which is something I don't, I don't get it from the numbers as much. It's a combination of what I'm hearing in the macro combined with what they're hear in a lot of these conversations that then informs my perspective on what, what, what should be the, how is the world around

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