Ben Hughes 'Design Theory, the Consumer Experience and Creativity in China'
The New Abnormal
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Introduction
i'm suren pelo dishenes, researcher, author and speaker from bran positive. I've spent 20 years conducting ethnographic interviews on global projects. Along the way i've been lucky enough to have met some amazin people. Ben hughes is a professor and director of the industrial design innovation centr the basing institute of technology in china. He was involved in working on the winter olympics 20 22. And prior to all that he was a consultant at the innovation center at central saint martin's back in the u k.
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Transcript
