265 - How To Build A Successful Content Engine for Dark Social | K1 Ops Keynote
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The Key to Product Management Is Subject Matter Expertise
Most companies have a c f o. Is your c f o willing to commit the four to eight hours a week to also produce content for c f o? Oftentimes that answer is no. So how do you go out and find people that talk about information that also allins with your perspective, that your customers or buyers trust,. How do you get them involved in your contents? That was sort of like the monthly mix at vapotherm. If you're using paid channels, it creates a ton of runway - especially when you're trying to attract new customers. And then we did maybe two month long study on lano video podcast and whiter everyone i asked said yes because they
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