What's a Time for the Creative Raps?

Marketers are often looking at a vanity metrics. What we really want to see is leads, fror market leads at sales,. accepts, goes and pursues and ultimately deals. As a marketer, you don't always feel like you have control over what happens after a lead leaves your hand. And historically, there's been this big divide, where marketer s sayin hey, we have al these leads for you, and seal sale says, these leads suck.