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SYSK Choice: The Science of Smiling & The Power of Radical Candor

Something You Should Know

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How to Put a Smile on a Goldfish Cracker

Pepperidge's put a smile on goldfish crackers to increase sales. A significant proportion of people buying them were mums of children under five. The science of it was interesting, though, because the question was how to put a line of small crease on a cracker that was already small. So learning about what real smiles actually looked like went into trying to produce something that looked looked right and looked good.

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