How Mikael Svana Turned an Idea Into a Global Business

Mikael Svana is the founder and CEO of ZenDesk, a cloud-based customer service software company. He has written a book about how he turned an idea into a global business called Start-Up Land. Louis: I don't know anyone who doesn't know about ZenDesk who's working in the online field or online business or anything like that. So congratulations on the success. How did you get it started? Mikael: In many ways, it's a very traditional tech startup story. We set out just to build a more beautiful, simple, straightforward piece of software.