The two-comma rule

In this episode of Coffee With Cole, Cole breaks down one of the biggest myths in writing: that great writers are “born” instead of built. After publishing fiction, non-fiction, and thousands of thought-leadership pieces, he explains why strong writing comes from simple, repeatable techniques—not talent.

Cole walks through a set of small, practical sentence-level habits that dramatically improve clarity, persuasion, and impact. From choosing stronger last words to defining terms before using contractions, this episode is a tactical deep dive into how tiny edits can change how your writing feels, flows, and converts.

If you’ve ever felt like your ideas are good but your sentences fall flat, this one gives you tools you can apply immediately.

(00:00) Intro & My Writing Credentials
(00:26) Tip 1: Strong Sentence Endings
(01:11) Tip 2: Using Contractions Wisely
(02:23) Tip 3: Write Economically
(03:30) Free Masterclass Plug
(04:08) Tip 4 & 5: Avoid & Vary Repetition
(05:16) Tip 6 & 7: Word Choice & Comma Rule
(06:43) Tip 8: Hemingway's Adverb Rule & Wrap Up
~

✍️ Want to start writing online? Download this free Ultimate Guide to get started: [https://yt.startwritingonline.com](https://yt.startwritingonline.com/)

🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: [https://www.ship30for30.com](https://www.ship30for30.com/)

👻 Want to enter the lucrative world of ghostwriting? Here’s a free guide to get you started: https://yt.premiumghostwritingbluepri...

🤖 Need some help learning how to leverage AI as a writer? Come subscribe to our newsletter (100,000+ readers!) on how to Write With AI: https://writewithai.substack.com/

💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: [https://typeshare.co](https://typeshare.co/)

📈 Want to write/ghostwrite just like me? Check out Ghostbase, which is trained on all my writing & ghostwriting frameworks: https://www.ghostbase.com/

🧙‍♂️Are you a fiction writer? Do you want to watch me build my 7-figure fiction writing vertical? Come check out Commercial Fiction Club: https://nicolascolefiction.substack.com/

📕 For more information on my books, businesses, and other writings, visit my website: [https://www.nicolascole.com](https://www.nicolascole.com/)

📚 To shop my library of print, eBooks, and audiobooks, visit my bookstore: https://www.differentpublishing.press/