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RV E48 - “Content is the Fuel” | B2B Content Podcast with Edward Purmalis

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The Fundamental Transition in B2B Marketing

The entire company's responsibility to create demand now not just the marketing team. It would be a huge switch if companies could think about adopting that Yeah, we do get some of that data We just choose not to really look at it that way In the current state the things that I run probably drive somewhere between 75 and 90 percent of the impact Would be my estimate.

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