
25: Sam Crowell, Head of Growth ngrok, Self-serve and PLG Leader
PRODUCTEA with Leah, Growth & Senior Leadership
00:00
The Importance of Designing for Security Buyers
In my experience, developers don't really give a shit about security except in the way that it either slows down or hinders their cycles. What's really interesting about Envoc is like, you tend to see all of your developers using a singular tool. They are not necessarily our buyers unless they're buying like a cheap personal plan. But when we need to go to an organization, the value proposition changes significantly. And it starts to iterate more towards that sales, or that security persona.
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