Shifting From Commodity to High-Spec

What does it take for a third-generation manufacturer to thrive for a full century in a market where so many competitors have packed up and left? In today’s conversation, cousins and Co-Presidents of Yula Corporation, Matthew and Michael Feldman, dig into the strategies and mindset shifts that have fueled growth, modernization and resilience for their family manufacturing business. You’ll hear about making the pivot from commodity products to high-spec engineering, the impact of digitizing legacy workflows and how culture, leadership and family values drive employee retention, and ultimately business success.