How to Write a Successful Rewriting Process

i always start with the transformation. What is it that i'm helping people do? How is someone's life going to be better as a result of investing in what it is i'm offering? I'm getting real clear on that, and i'm describing it in a clear and succinct way. Number two, headlines and sub headlines. Think of them like a table of contents. You list them out so that if somebody was scanning through your sales page, they would get the essence of what it is that you're saying the offer and what to do next. Third is proof. And this r comes in the form of testimonial screen shots, grass charts, evidence and headlines from major media that