134.2 - The Story of Starbucks Coffee
American English Podcast
00:00
How to Invest in a Coffee Chain
Howard Schultz wanted to set up coffee culture in the United States. He opened a coffee chain called Il Giornale, which was the name of a newspaper in Milan. One day out of the blue, Jerry Baldwin called him and said he was headed to California. If Howard could come up with $3.8 million in 90 days, the six stores would be his.
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