RV E29 - Revenue R&D Importance | Revenue Vitals Live #1
GTM Live
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Is Retargeting a Good Idea?
I think the problem is the philosophy like that we you know thought made sense 10 years ago Where we're assuming as marketers or revenue leaders that oh you've we know use of your tofu. Not anything that actually reflects your buyer and where they are in their journey Exactly. And so it's not to say that you shouldn't retarget I definitely want to make the message clear that retTargeting makes a lot of sense But watch your frequency and watch that you have the appropriate creative and try to measure more appropriate Appropriately than just view through conversions Um, but generally my response on ret Targeting is that you should be running it. Yes. Okay. Next question: Is there any advice for
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