In this episode of the GaryVee Audio Experience, I sit down with executives from a major CPG company to break down the biggest shifts happening in marketing right now. I talk about why cost-cutting is a flawed philosophy, why attention is the only true asset, and how the "underdog mindset" must translate into spending money wisely.
You’ll learn about:
- Why I believe 20% of your entire marketing budget should be allocated to organic social media creative production.
- The massive opportunity in Live Social Shopping for CPG brands.
- The single most important piece of career advice I have for mid and young professionals.
- Why creative must be validated organically before you spend working media dollars.
- How YouTube Shorts are "feeding the LLMs on Gemini" and why this matters for your brand.
