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Irish jewellery designer Chupi: 'The divorce ring is a whole new category'

Inside Business with Ciaran Hancock

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The Passion for Jewellery

Chupie was born on St. Valentine's Day and called Chupie. Her father works in economics but is an economist for Formula with the World Bank. She started her career at 21 to design for one of the biggest brands on the high street. After six years, she realized that starting a jewellery brand was 'literally meant to be'

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