Most marketers dream of having Gong’s billion dollar brand. But few realize that behind every courageous campaign, there’s an even more courageous marketer. In today’s episode of BILLIONS I have the pleasure to interview Udi Ledegor, chief evangelist and former CMO at Gong.
I’ve known Udi for a few years now, and not only I’ve always been super impressed by how Gong’s brand is so unique but also by how great of a piano player Udi is!
Udi thanks a lot for joining me today!
Timeline :
00:00:00 - 00:01:00 : How gong became a billion-dollar brand (before the revenue)
00:01:00 - 00:04:38 : Punching above your weight: gong’s billboard strategy playbook
00:04:38 - 00:07:26 : The viral formula: what makes content spread like fire
00:07:26 - 00:11:26 : Gong labs content series: 1.5 people, zero excuses, maximum impact
00:11:26 - 00:14:20 : Why content > distribution: rethinking roi the gong way
00:14:20 - 00:17:19 : Turning content into pipeline: metrics, gating, and reciprocity
00:17:19 - 00:21:44 : From free to unstoppable: scaling organic marketing and thought leadership
00:21:44 - 00:27:04 : Super bowl ad on a startup budget: the story behind gong’s boldest move
00:27:04 - 00:35:21 : Going enterprise: how gong landed fortune 10 clients (and what changed)
00:35:21 - 00:49:38 : Retention, equity, and billion-dollar thinking as a non-founder exec
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