
Luis Berruga on ETF Investments
Masters in Business
00:00
GlobalX ETFs - How Much Marketing Is Involved?
GlobalX has been investing in marketing for several years, purely from a brand awareness standpoint. We realized that we needed to give ourselves the credibility in the space that we didn't have because of our size. And we did that through research. Our clients appreciate that because when they invest in a GlobalX ETF, they're not just buying anETF product. They can come to our website on a pretty much daily basis.
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