Direct Response vs. Data Infrastructure

Conrad stresses carving out non-brand PPC results and measuring direct-response performance accurately.

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Episode notes

We love answering your questions, folks! Gyi and Conrad have collected a series of queries from a variety of LHLM listeners, and they’ve got plenty of tactical insights to share.

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Mail time! When we know what’s on your mind, we can bring you the focused, valuable guidance you need to keep growing and improving your law firm business. So, what questions & answers do we have for you today? They guys address marketing mindset shifts (think like a CEO!), seemingly dubious PPC data, visibility tips, 2026 conference recommendations, and more.

Also, things are a’changing at Lunch Hour Legal Marketing. Gyi & Conrad take a moment to explain the new partnerships they've been developing, and the next step in the evolution of the podcast.

The News:

Greater personalization seems to be the driving force behind the expansion of Personal Intelligence across AI Mode in Search, the Gemini app, and Gemini in Chrome. Is this good? Bad? Another step toward hyperdependency? We’ll see: Bringing the power of Personal Intelligence to more people
Anthropic has done an extensive study on What 81,000 People Want from AI. Give it a read.
Users can now ask AI about the businesses they see in Google Maps, and we think this promises to bring some significant user behavior shifts over time. Think about it: How we’re reimagining Maps with Gemini.
OpenAI updates: Introducing GPT‑5.4 mini and nano.
Find Conrad and Gyi at ABA TECHSHOW!