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Don't Give Up On Your Dreams

Social Proof Podcast

00:00

How to Close the Transformation Gap

I guarantee that people who eat Snickers are mostly people who like work in corporate America because they're not going anywhere. I bet I'm willing to bet if we were to pull it was able to pull the data and find out what's driving their behavior. Most people think people buy based on price but there's a "transformation gap" between current reality and preferred reality. If you want more time with your kids or better freedom, channel them towards your product.

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