Kewpie commercial boom and merchandising

When illustrator and novelist Rose O'Neill first debuted the Kewpie cartoons in 1909, these loveable little characters took the world by storm. Yet O'Neill didn't stop there. In today's episode, Ben, Noel and Max learn the surprisingly inspiring and feminist story of the Kewpie doll as a crucial aspect of women's rights in the United States.

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