Stacking Growth | The B2B Marketing Podcast cover image

S2 E44 - Annual Demand Planning: A Framework

Stacking Growth | The B2B Marketing Podcast

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The Tactics of the Future?

Wrihtan: You can't run an experiment without having an idea of how you'll deem that experiment successful or not. He says the best way to measure success is by looking at your performance dashboard on a day to day, week to week basis. The ideal here is that you can do all this on one page, on one slide and it will be very digestible, he adds. Wrihtan ensures that, a, this is going to bevery digestible, even if you're not the one presenting it or socializing it around.

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