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Bloomberg Businessweek Weekend - August 2nd, 2024

Bloomberg Businessweek

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Embracing Brat Summer: Politics and Youth Engagement

This chapter explores the viral trend of 'brat summer' linked to Charlie XCX's album, highlighting how it resonates with young adults seeking joy and freedom post-pandemic. It also examines Vice President Kamala Harris's outreach strategies to engage younger voters, contrasting them with Joe Biden's approach, and notes a rise in political participation among this demographic.

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