The Direct Response Conversion Path

Sri: Brian dene can never track how many people i tell ye gost, he can't track exactly. There's no click through rate buttin and there's no open rate metric. So it's a shipmeugion, this is a huge important point for bee to be marketers. Yes. He go my rand yes, because i cause guess what? Brian dene could never track that. Etis cind sikays nicely into a into matthew's questions. The direct response conversion path, which i think is interesten, and g will have some value ot in that too. Go ahead, Matthew say if he can.