GEN C: Memes Are Serious Business: Licensing, AI and Digital IP with Liz Hagelthorn of SmarterLicense
CoinDesk Podcast Network
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Memes and Marketing Dynamics
This chapter explores the influence of memes on brand marketing during major events, such as the Olympics. It discusses the essential components of successful memes, including format, content, and message, while emphasizing the importance of understanding audience engagement. Additionally, it highlights strategies for brands to navigate meme culture authentically and effectively, ensuring legal compliance and fostering creativity.
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Transcript
