StayFi | Use Code BILL to Get 50% Off Your First 3 Months with StayFi!

Ready to go from a Good to Great STR Investor? Download the same exact Proforma both Jon “The Bank Whisperer” Hodge and I both use to Underwrite our personal investments and for Rivan Capital group. Free Training included with this free download.

Download Here - https://buildstrwealth.com/proforma

This episode is Sponsored by MarketMySTR.com the STR Industries #1 marketing platform.

In this episode, Bill Faeth discusses the importance of understanding who the target customers are in the short-term rental business. This includes knowing demographic information such as whether the booking market is male or female-dominated and what cities they are coming from. Bill emphasizes the need to think about who will be renting the property from start to finish and to design and market the property accordingly. Much of the discussion revolves around targeting 'Wealthy Wendy', a persona representing the majority female bookers at his properties. Bill also talks about the amenities and features of a property that can make a significant difference in customer satisfaction, such as comfortable blankets, paper plates, a personalized coffee bar in the master suite and a boot warmer. Apart from physical additions, he also mentions the use of analytics and data to improve service offerings and customer understanding.