#41 - The role of design in behavior change (Alan McLean & Ben Grynol)
LEVELS – A Whole New Level
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Design Challenges
A lot of designis just about thinking about constraints. When you operate in a world where there are no constraints, you can come up with the most elegant, beautiful thing in the world that no one can make. Too many constraints and it's really difficult to do anything compelling or expressive, creative. But too little, and you kind of don't know what what's working, what's going to be successful. And a lottof design is really about solving problems.
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