122 - Using Your Strategic Narrative to Your Advantage | Andy Raskin
GTM Live
00:00
How to Build a Strong Sales Deck
I think the biggest thing is the CEO saying it all the time. So, how do people in the organization get a sense of what the story is? I think they listen to what people say around them. And if the CEO isn't really telling a strong story at all, then it's sort of like it's kind of schizophrenic, right? It's like, I don't know, the leadership team hasn't done a job of shaping it. That's probably the next frontier. Yeah.
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