
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03
GTM Live
00:00
Is It Worth Your BDRs Time?
Rob McCarthy: I'm in the B2B space. It seems everyone right now is creating insane amounts of work from home type content and whatever you want to call that. Just curious for other suggestions for delivering value in this unique time. Who are you selling to? Anyone? CFO, CMO, marketing manager, fancy machine is.
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