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Ask Uncut - Not your Darl!

Life Uncut

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The Negative Effects of Influencers on Brands

The word influencer in Australia is a dirty word. We don't see it as there's something that should garner any respect. In other countries around the world, it's quite respected and like influencers of the people that would be invited to the front row of fashion events. These are the people that will wear these outfits that the fashion designers are promoting. So I don't understand why there's all this hate towards them. But I thought this was really interesting. The whole thing screams of tackiness from the brand. It just makes you look like a bully"

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