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Episode 385: A Tech Stack to Help You Beat the iOS Changes with Chris Mercer

Perpetual Traffic

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How Do You Forecast Your Audiences?

A c t, what we cal the act model. People scrolled to the pricing table, looked at it for at least four seconds to have some sort of behavior that indicates that they were thinking about it. That's an ask. Then we measure considers as the cart fiew. And then of course, transactions is the thank you page. The whole idea is, here's how it should be working. Is it working theway it's supposed to? And focusing on those activities, those little how building blocks,. because t the end of the day, we cannot control the results that we get, but we can absolutely influence them.

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