Schedule a Meeting with Joshua TODAY!
What if the reason you’re losing projects isn’t your price, but the fact that you’re selling the wrong thing?
Many hardscapers, landscapers, and outdoor living pros make the same mistake during sales conversations: they focus on the features clients ask for like patios, fire pits, and seating walls, instead of uncovering the real reason the client wants the project in the first place. In this episode, Joshua Gillow and Jon Valenta break down why selling features keeps contractors stuck at a 25–30% closing rate and how shifting to outcome-based conversations can transform your sales results.
You will:
- Learn how to uncover the emotional drivers behind outdoor living projects
- Discover the powerful questions that reveal what clients truly want from their backyard
- Understand how selling outcomes instead of features can dramatically increase your closing rate
Hit play now to learn how asking better questions and focusing on outcomes can help you close more hardscape and outdoor living projects without competing on price.
Interested in learning more about General Pavingstones? Check out their website: https://generalpavingstones.com/
Today, we focused on the Core 10 Sales Principle: Stop Selling Features and Start Selling Outcomes.
Ready to get your copy of The CORE 10 Sales Playbook? Check it out HERE!
Connect with Joshua at:
The Website
The Facebook Group
Sales Master Classes
How to work with Joshua - https://yes.express/apply/
Tune into this podcast where a seasoned craftsman shares expert communication skills, strategies for overcoming stress and overwhelm, and insights on building a profitable business in landscaping and hardscaping, with tips on how to sell, close more deals, and achieve financial freedom to retire early as a successful business owner in the design/build and outdoor living industry.
Music from #Uppbeat:
https://uppbeat.io/t/abbynoise/puncher
License code: AWUDIYK15E3NWYPK
