Perpetual Traffic cover image

[Case Study] Unconventional Ways to Lower Your CPA

Perpetual Traffic

00:00

The Traffic Harmonizer Is a Way to Separate Out Levels of Traffic

A lot of the stuff inside the ad account when we took over was kind of all over the place. There wasn't really a real methodology to how they structured things. We implemented what we refer to as the traffic harmonizer, which is in essence separating out levels of traffic. At every level of traffic, we installed ways in which to retarget with very specific messaging on where they are in that journey.

Play episode from 12:35
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app