#6: Ray Edwards—Why Your Sales Copy Stinks (and How to Fix It)
The StoryBrand Podcast
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The Power of Story Brand
The story brand framework makes writing copy much more powerful. It simplifies and clarifies where we're headed with the message. The power of that in the human brain as a person's reading it? I think it's immeasurable. And if you say the wrong thing, then their immediate reaction is delete. So those are the P's and then the A Is to amplify."
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Transcript
