How to Start an Influencer Program

It's been another busy week in SEO news, and Spencer Haws and Jared Bauman, of 201 Creative, explain it all here!

Don't miss the latest edition of the best news podcast for SEOs, people in the digital marketing and niche site development space, and everyone in between.

First, they talk about how Google was recently hit with a class-action lawsuit claiming that it stole data from millions of users to train its AI tools and seeking compensation. Jared points out that we'll have to wait to see how this all plays out and how we address issues like copyright infringement and content rights and ownership.

They predict that, even if the suit moves forward, it won't stop AI or make much of a difference in the long run. That being said, lots of people are suing AI tools and there could be quite the legal battle ahead.

Jared and Spencer then move on to talk about how Google has sent out emails notifying website owners of Core Web Vitals and INP issues on their sites, giving them until March 2024 to fix the issues.

Then Spencer talks about how he was invited to use Google's new Search Generative Experience. By the end of the year, around 30% of all users will participate in a gradual rollout, and the remainder will be provided with access over time. Then Spencer and Jared do a few search queries live and talk about what it looks like, how it seems to work, and what they think of it.

Spencer goes on to share a few podcast reviews before shifting to the Shiny Object Shenanigans portion of the podcast.

He starts by discussing a niche website he created with his kids, who eventually lost interest. However, he's been working on it for the last 6 months and has been able to build up a Facebook page to +30k followers. His strategy is to post short articles on the website, share them on his Facebook page, and drive traffic back to the website, which is monetized with ads.

Although he hasn't seen much success so far, he did have an article go viral, registering 48k users in about a week. Spencer's still wondering what to do with this project and he offers listeners the chance to reach out and partner with him to take it to the next level.

Jared talks about his side hustles, focusing on his experience with the Amazon Influencer Program. He talks about the impact of Prime Day on his earnings and clicks, and how he's increased his earnings to more than $2k in the last 30 days. He also gives some ideas of unique places to go to get content for your videos.

Jared also talks about the YouTube channel he's developing with his wife and the progress they're making, particularly with regard to copyright issues. He briefly mentions a WordPress plugin he's considering developing. Stay tuned to hear more about it!

In the Weird Niche portion of the podcast, Spencer talks about a single-page website with approximately 3.3 million visitors a month, Sleep Calculator. The simple site helps you figure out when to go to bed and explains the various sleep cycles and it's monetized with display ads. He and Jared talk about sleep as a niche and the potential it has as a niche.

Jared shares his weird niche site, Dash Lights, which focuses on dashboard warning lights and what they mean. The design is quite generic, it has a DR of just 8, and it's monetized with ads, but it's ranking for 27k keywords, 2000 of which are number 1 rankings, and probably gets over 100k visitors per month. Jared's theory about the success of this website is the great way it has established topical authority, and he thinks it could be earning up to $5k per month.

And that concludes another informative edition of the Niche Pursuits News podcast. We'll see you next week!

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