How Do You Get Sales and Marketing Together?

Jake: How do you get those two silos working better together to drive the revenue, which is the ultimate goal? Jake: I put myself in the shoes of a sales rep and figured out whether or not they wanted to talk to me. And so that's what I did. He says marketers often rely on either feedback from sales calls or they listened to recorded conversations. Jake: The customer actually told them what was wrong with their deal because they don't have an objective for it.