Rebranding

Mikayla: I've seen a lot of companies big and small go through this, so Mikayla's in great company. The thing that holds it together is this idea of core values, like making sure that even though the new brand is different, it still has some consistent ideas from the previous one. So again, thinking of Google, such a big part of their brand was being these rule breakers, being really helpful, approachable, almost childlike in some ways.

Play episode from 13:10

Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app