
RV E37 - New Experiment Data - Self Reported Attribution and Form Conversion Rates | Revenue Vitals Live #5
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Google Optimizes HubSpot - The Key Takeaway
There were no confounding variables introduced during the test either. There was actually if you just look at the raw numbers there was a higher conversion rate by 1% on the form that had it as a required field then the one where it was an optional field. The conclusion is that if you what if you're gonna put this field on your form that You it's not you might as well make it required so you get all the data.
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