Optimal Living Daily - Personal Development and Self-Improvement cover image

3926: How to Achieve Your Goals By Creating an Enemy by Nir Eyal of Nir And Far on Scapegoating Psychology

Optimal Living Daily - Personal Development and Self-Improvement

00:00

Using an Imaginary 'They' to Motivate

Justin reads Nir Eyal explaining how inventing an enemy (scapegoating) can boost motivation and behavior change.

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