Want to find out why mail can hold the attention of consumers?

In this episode, host Rory Sutherland welcomes Media expert and The Barber Shop founder, Dino Myers-Lamptey, into the studio to share how mail can ramp up creativity and draw out dwell time to make brands stand out.

Highlights from this episode include:

Dino’s experience with direct mail

The importance of physical media in an increasingly digital world

The role of mail in helping the consumer on their journey to making a significant spending decision

Why post-attention matters in marketing

Listen in and find out which audiences are more likely to respond to mail over digital communications.

00:00 Intro

00:41 Welcome to Dino – Why the name “The Barber Shop”?

02:16 Dino’s career journey with direct mail in marketing

05:26: Dino and Rory discuss the need for physical media in a digital-led world

07:23 What’s the role of mail in complex customer decision making processes?

10:03 The power of printed catalogues

12:26 Post attention: Why long-lasting impressions matter

15:32 Rory argues why direct mail can help you target the right audience

16:44 Dino’s experience creating mail campaigns for charities

18:16 Want to find effective mail examples? Look at what’s coming through your door

19:47 Outro

Dino Myers-Lamptey is the Founder of The Barber Shop and a strategic leader with over 17 years’ in media. His expertise spans communications strategy, digital planning, direct-to-consumer subscription marketing, and ROMI performance.